Job Class Search
Job Details
Public Information Manager
The Public Information Manager is the highest position in the public information series. This role involves overseeing the strategic planning, development, and implementation of communication strategies for state agencies or departments. The Public Information Manager is responsible for shaping the overall public relations efforts, ensuring consistent and effective messaging, and managing a team of communication professionals. This individual acts as a liaison between the agency and the public, media, and government officials.
Class Code:
CPR06C
Job Grade:
SGS09
Special Job Requirements:
Typical Functions:
Develop and execute comprehensive public relations strategies that align with the state’s mission and goals. Manage and direct a team of communication professionals, including public information specialists, coordinators, and support staff. Coordinate with senior management to identify communication needs and opportunities. Serve as the primary spokesperson for the agency, handling media inquiries and public speaking engagements. Oversee the production of content for press releases, speeches, social media, and other communication channels. Monitor and evaluate public and media sentiment, adjusting strategies to improve public perception and engagement. Ensure that all communication adheres to state policies, regulations, and legal requirements. Provide crisis communication support, managing high-stakes public relations issues. Cultivate and maintain relationships with media representatives, government officials, and key stakeholders.
Knowledge, Abilities, and Skills:
Extensive knowledge of public relations, media relations, and government communication strategies. Strong leadership and management skills, including the ability to motivate and guide a team. Expertise in crisis communication and media handling. Excellent written and verbal communication skills, with the ability to tailor messages for various audiences. Ability to analyze public opinion and make data-driven decisions. Deep understanding of social media platforms, digital communication tools, and traditional media outlets. Familiarity with legal and ethical standards for government communication. Proven experience in handling complex public relations issues, including media crisis management.
Minimum Qualifications:
A bachelor’s degree with a major in communications, journalism, public relations, or related field preferred. Five years of experience in public relations, media relations, or government communications, including two years of supervisory experience.
Required Certificates:
N/A OTHER JOB RELATED EDUCATION AND/OR EXPERIENCE MAY BE SUBSTITUTED FOR ALL OR PART OF THESE BASIC REQUIREMENTS, EXCEPT FOR CERTIFICATION OR LICENSURE REQUIREMENTS, UPON APPROVAL OF THE QUALIFICATIONS REVIEW COMMITTEE.
Exempt:
E