Write, edit, and proofread a wide range of materials, including press releases, brochures, promotional materials, newsletters, social media content, and reports. Ensure that all written materials effectively communicate the Arkansas Scholarship Lottery’s mission, message, policies, and initiatives to both internal and external audiences. Interview high-tier winners when notified by Claim Center personnel and develop news releases to promote winnings. Manage winner information and approve content for winner posts on social media created by the advertising agency. Coordinate and conduct interviews with retailers and other individuals to gather information for news articles, stories, social media content, and retailer publications. Working with the advertising agency, develop and manage content for the OAL website, ensuring information is up to date, accurate, and user-friendly. Create content for promotional campaigns, media outreach, and advertising, tailored to the OAL’s target audiences. Oversee the production and distribution of publications, including managing deadlines, coordinating with graphic designers, sales division, and gaming division for accurate, effective, responsible communications. Manage the logistics of content distribution, including overseeing mailing lists, digital distribution, and coordinating with external partners for earned media placements. Develop and maintain a content calendar for all publication-related activities to ensure timely and relevant communication with stakeholders. Ensure that all publications adhere to OAL’s branding guidelines and that the tone and voice align with the organization’s mission and values. Work closely with the marketing team to align publication strategies with OAL’s broader messaging, mission, and promotional goals. Collaborate with internal departments such as marketing, legal, and operations to gather necessary information, obtain approvals, and ensure accuracy in all publications. Coordinate with external media outlets, partners, and vendors to enhance the reach and effectiveness of OAL’s publications. Maintain a good relationship with external writers, editors, and graphic designers to ensure the production of high-quality content. Track and analyze the effectiveness of publications through engagement metrics such as website traffic, social media interactions, and reader feedback. Provide regular reports to management on the success of publication efforts and areas for improvement. Use feedback and data to continually refine and optimize content creation and distribution strategies. Work with sales team to promote the lottery at retailer events, including planning, preparation, event management, and wrap-up. May include some overnight and weekend travel. Work with marketing team and volunteers to promote the Arkansas Scholarship Lottery at outreach events, including planning and preparation, event participation, and wrap-up. May include some overnight and weekend travel. Perform other duties as assigned.