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Media Specialist

The Media Specialist is responsible for developing and executing media strategies, including press releases, public information campaigns, and media outreach efforts for the Arkansas state government. This role requires effective communication and relationship-building with the media, stakeholders, and the public. The Media Specialist will work closely with state agencies to ensure that key messages are clearly and accurately conveyed, promoting transparency, public awareness, and the state's goals and services. The Media Specialist will also monitor media coverage and provide strategic recommendations based on trends and public perception.

Class Code:

CME04P

Job Grade:

SGS05

Special Job Requirements:

Typical Functions:

Develop and design visually compelling graphics for a variety of media, including but not limited to websites, publications, social media, posters, flyers, banners, and reports. Assist in creating graphic elements for digital content and campaigns, ensuring that they align with state branding standards and messaging. Collaborate with communication, marketing, and public relations teams to understand project requirements and create relevant design solutions. Prepare and format design files for printing and digital publication, ensuring all specifications are met. Stay current with design trends, software advancements, and best practices to ensure high-quality deliverables. Review and edit designs based on feedback from stakeholders, ensuring that revisions are completed accurately and promptly. Manage multiple design projects simultaneously, meeting deadlines and maintaining high standards of quality. Maintain an organized digital archive of completed design projects and assets for easy retrieval. Assist with the creation of visual assets for presentations, signage, and other state-related events. Participate in meetings to discuss project scope, timelines, and deliverables with team members and supervisors. Ensure all designs are consistent with the state’s visual identity and guidelines for accessibility, inclusivity, and diversity.

Knowledge, Abilities, and Skills:

Knowledge of graphic design principles, color theory, typography, and layout techniques. Understanding of state and federal regulations regarding accessibility, copyright, and public communication standards. Proficiency in graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), or similar design programs. Experience working with Adobe Creative Suite or similar design software. A portfolio demonstrating a diverse range of design work, including print, digital, and web-based designs.

Minimum Qualifications:

A bachelor’s degree in graphic design, visual arts, or a related field. At least two years of professional experience in graphic design or media production. Satisfaction of the minimum qualifications, including years of experience and service, does not entitle employees to automatic progression within the job series. Promotion to the next classification level is at the discretion of the department and the Office of Personnel Management, taking into consideration the employee’s demonstrated skills, competencies, performance, workload responsibilities, and organizational needs.

Required Certificates:

N/A OTHER JOB RELATED EDUCATION AND/OR EXPERIENCE MAY BE SUBSTITUTED FOR ALL OR PART OF THESE BASIC REQUIREMENTS, EXCEPT FOR CERTIFICATION OR LICENSURE REQUIREMENTS, UPON APPROVAL OF THE QUALIFICATIONS REVIEW COMMITTEE.

Exempt:

N
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