Lead the development, implementation, and evaluation of long-term and short-term communication strategies that align with the department’s goals and objectives. Serve as the department’s primary spokesperson and represent the department in media interactions. Protect and enhance the department’s brand image through consistent messaging across all communication channels. Ensure that all materials and public-facing content reflect the department’s values, mission, and public service role. Oversee the communication department’s budget and allocate resources efficiently across communication campaigns, media buying, and digital tools. Ensure that communication strategies are executed effectively within budget constraints. Supervise and mentor a team of communication professionals, including public relations specialists, digital content creators, and media relations staff. Provide leadership, feedback, and professional development opportunities to team members. Collaborate with government officials and policymakers to advance the department’s legislative and policy priorities. Guide the department’s use of digital and social media platforms to engage with the public, monitor public opinion, and promote department initiatives. Ensure that digital communications are aligned with the department’s overall messaging and strategy. Oversee internal communication strategies to ensure staff and other internal stakeholders are informed about departmental goals, policies, and news. Lead efforts to build and maintain relationships with local, state, and national media outlets. Manage press releases, interviews, public statements, and media briefings to ensure that the department’s message is conveyed clearly and accurately. Provide leadership in managing public relations crises, including developing timely and effective communication strategies that protect and enhance the department’s reputation. Advise senior leadership on communication strategies during sensitive or high-pressure situations.